Plotr is a website aimed at 11-24 year olds to help them explore career opportunities. Designed as a game, each step enables users to explore the world of work by matching their skills, interests and personality with possible jobs and career paths. We were commissioned to develop a strong visual identity to represent Plotr’s youth brand credentials in a fun yet professional way.
We began by finessing the existing Plotr logo, updating the typography and establishing a comprehensive colour palette to coincide with Plotr's 25 industry sectors on the existing website. The colour palette was carried across to the 'pipes' motif which was also finessed so that the shapes intersected in a variety of combinations. Finally, we created comprehensive visual identity guidelines and sourced and supplied a set of over 700 career specific photographic images. The new identity has been successfully implemented across a variety of media touchpoints.
Our branding work on the Plotr project took first place in the Media & Publishing Visual Identity category at the 2016 International Visual Identity Awards.
Daytona Motorsport are the UK's premier karting venue combining exciting track layouts and unrivalled hospitality facilities.
Daytona required, in the first instance, an updated logo and guidelines that will be rolled out to various forms of print collateral and online via their website and social media channels.
An infographic can help simplify a complicated subject into a captivating experience. They’re a fun and quick way to learn about a topic without having to read lots of words, and are a powerful addition to any digital marketing strategy.
Infographics should be visually engaging and communicate something of value to your target audience. Ultimately the primary goal of an infographic is for people to be engaged enough with it, to share it, so that it goes viral.
Chomp is expert at designing eye-catching, simplistic and engaging infographics in a variety of formats and styles. We’ve been creating them for a long time, so we’re very good at it.
Changeboard is a specialist HR site providing job search services, advice, networking opportunities and a community platform to support HR professionals.
Our task was to rebrand their visual identity whilst retaining links to their existing dandelion motif. We accomplished this by creating a simplistic yet strong dandelion marque and providing distinctive typography along with an expanded and more contemporary colour palette.
The new identity clearly sets Changeboard apart from its competitors, and is being rolled out across all media touchpoints.
Ô Chateau, a Paris based wine tasting business, specialises in educating tourists about French wine. They asked us to rebrand the business to reflect a more modern, contemporary style.
We designed a powerful brand marque, combining a minimal yet bold colour palette with strong, appealing shapes, The result perfectly encapsulates their business and has been rolled out across the website, menus, t-shirts and a full set of stationery.
Bauerfeind create products for relieving pain while boosting physical well-being for beneficial effects without side-effects. Working with our friends at Keen and Able we created brochures, POS, packaging and instore installations.
Yolli.com, a rebrand of a 70-year family heritage in confectionery, needed a brand design overhaul to help it stand out from the crowd. We focused our design solution around typography, combining bright candy colours with a traditional lolly shape, which went down a storm.
We made sure the designs worked seamlessly across all collateral from their responsive-website, stationery, packaging and even their fleet of vans.
Changeboard magazine is a leading-edge industry publication aimed at HR professionals. Produced on a quarterly bases in both print and digital format, the magazine has two editions, serving the UK and Middle East markets respectively.
We were commissioned to re-design both print magazines, and create a digital app-based version for smartphone and tablet, with the aim of producing a cohesive, overall look and feel reflecting the Changeboard brand and incorporating nuanced elements to distinguish one publication from the other. We utilized typography, photographic styling and a consistent layout for common elements and introduced separate, complementary colour palettes and bespoke graphic elements to differentiate the publications in order to engage their specific audiences.
The redesign provided a fresh, contemporary look that created an engaging connection with the HR community in both markets, while effectively communicating the Changeboard brand ethos.
The Garden Hub is a horticultural e-commerce website and social hub for all things gardening. Alongside its retail function, it will have an active forum for gardeners to get advice, share ideas and develop a sense of community.
We were commissioned to develop their visual identity. We created the graphic representation of a bee that signifies community, productivity and industriousness. A minimal colour palette and clear typography completed the brand.
Changeboard's ‘Future Talent Conference’ is the premier thought leadership event for the HR industry. Boasting over 500 HR delegates alongside respected speakers such as Piers Linney and Alain de Botton, the conference is a must-attend event for HR professionals.
The conference required a logo that could sit comfortably under the Changeboard umbrella yet have its own identity. We chose a butterfly to represent Future Talent and reference transformation and growth, both key tenents of the HR industry. The resulting marque integrated the two ‘floating dots’ from Changeboard’s marque, serving as a subtle connection along with carrying Changeboard’s typography across both brands.
The new identity has been successfully rolled out across all conference staging, print collateral, and promotional products to great success.
KAPSARC was set up by (the late) King Abdullah of Saudi Arabia and is a non-profit research institution, dedicated to understanding today’s energy challenges through independent research.
We designed the look-and-feel for their internal print newsletter and digital app platform; to ensure all research studies were presented in an easy to read and engaging way.