Plotr is a website aimed at 11-24 year olds to help them explore career opportunities. Designed as a game, each step enables users to explore the world of work by matching their skills, interests and personality with possible jobs and career paths. We were commissioned to develop a strong visual identity to represent Plotr’s youth brand credentials in a fun yet professional way. 

We began by finessing the existing Plotr logo, updating the typography and establishing a comprehensive colour palette to coincide with Plotr's 25 industry sectors on the existing website. The colour palette was carried across to the 'pipes' motif which was also finessed so that the shapes intersected in a variety of combinations. Finally, we created comprehensive visual identity guidelines and sourced and supplied a set of over 700 career specific photographic images. The new identity has been successfully implemented across a variety of media touchpoints.