THE GARDEN HUB

The Garden Hub is a horticultural e-commerce website and social hub for all things gardening. Alongside its retail function, it will have an active forum for gardeners to get advice, share ideas and develop a sense of community. 

We were commissioned to develop their visual identity. We created the graphic representation of a bee that signifies community, productivity and industriousness. A minimal colour palette and clear typography completed the brand. 

The new identity will be rolled out across all collateral and merchandise including website, stationery and retail bags.

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