FUTURE TALENT CONFERENCE
Changeboard's ‘Future Talent Conference’ is the premier thought leadership event for the HR industry. Boasting over 500 HR delegates alongside respected speakers such as Piers Linney and Alain de Botton, the conference is a must-attend event for HR professionals.
The conference required a logo that could sit comfortably under the Changeboard umbrella yet have its own identity. We chose a butterfly to represent Future Talent and reference transformation and growth, both key tenents of the HR industry. The resulting marque integrated the two ‘floating dots’ from Changeboard’s marque, serving as a subtle connection along with carrying Changeboard’s typography across both brands.
The new identity has been successfully rolled out across all conference staging, print collateral, and promotional products to great success.