Changeboard magazine is a leading-edge industry publication aimed at HR professionals. Produced on a quarterly bases in both print and digital format, the magazine has two editions, serving the UK and Middle East markets respectively.

We were commissioned to re-design both print magazines, and create a digital app-based version for smartphone and tablet, with the aim of producing a cohesive, overall look and feel reflecting the Changeboard brand and incorporating nuanced elements to distinguish one publication from the other. We utilized typography, photographic styling and a consistent layout for common elements and introduced separate, complementary colour palettes and bespoke graphic elements to differentiate the publications in order to engage their specific audiences.

The magazine now boasts a fresh, contemporary look that creates an engaging connection with the HR community in both markets, while effectively communicating the Changeboard brand ethos.